Effective strategies connecting the NBL with its fans
50,000 Signups to the NBL League Pass
200% Increase In Website Traffic
300% Increase In Average Time on Site
400% Increase Above Anticipated Conversions
Background
GMG were engaged to undertake a uX and digital analytics audit and create an improved digital experience for the NBL.
Mission
GMG worked with the NBL to identify a clear mission which was to make the website a best-in-class digital experience within the Australian sporting market.
To make the website the showcase site in the sporting industry in Australia and increase engagement online by having users sign up to the paid subscription League Pass.
Methodology
GMG was responsible for both qualitative and quantitative research surrounding the current digital experience within the NBL website. Using a mixture of stakeholder engagement and uX tools, GMG were able to identify what aspects of the digital experience were working and which weren’t.
Process
GMG implemented a rigorous split-testing campaign in order to test new design & functional elements on the NBL website. Heavily based on the research phase of the engagement, the results showed a significant boost in conversions on the site and improved overall engagement.
“GMG have been a great asset, they have assisted enormously with driving more traffic to our sites as well as providing broader user experience insights from our digital platforms.”
- Ben Hall
Head of Marketing, National Basketball League
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