GMG overhauled the Daiso Australia site, increasing exposure and ease of use.
300% Increase In Traffic
95% Increase In Organic Traffic
150% Increase In Pages Per Visit
90% Increase In Average Time On Site
The Australian branch of Japan's original one-price store approached GMG to identify opportunities for improving their existing web presence.
Despite offering a myriad of products and having a solid digital following, Daiso was not easily found online, and once users had accessed the site, they were not spending much time engaging with the interface. GMG's overall goal was to increase the on-site user experience, while simultaneously improving Daiso Australia's online search exposure.
GMG concluded that the primary roadblock for both the user and search engines was the product arrangement. A series of user tests and avatars were created and implemented to determine appropriate user paths and search-friendly architecture.
GMG redesigned the Daiso Australia site on a more search friendly platform, with an interface that offers improved navigation for both new and frequent site visitors. Product categories and content were arranged to be relevant to users and also suitable for search engines. Additionally, GMG launched an off-page SEO strategy to further the visibility of the new site.
"With the new user centric website GMG designed for Daiso, they have not only dramatically improved the user experience for our customers but have also doubled our site visits. This goes a long way in supporting our online brand awareness."
Marketing Manager, Daiso
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