We thought we would introduce our core philosophy ‘DDQ™’. The acronym stands for ‘Data Driven Quantification’ and it sits at the core of all our work.
It can be described simply as using data to influence decision making. Quantifying and understanding user behavior in a brands digital funnel is the first step in producing systematic improvement.
From the keywords that are selected for an SEM campaign, all the way through the colour scheme of the buttons on the website. We use data to ensure the decisions we make with both design and traffic produce outcomes.
Understanding web user psychology and what makes people click, buy, enquire or share is a driving factor to our research and client work.