GMG restored visibility to Youi’s organic search results.
70% Increase in Revenue
100% Increase in traffic
300% Increase in page views
Session
50% Increase in average time on site
Background
Our relationship with Youi began 3 years ago after we successfully negotiated a Google penalty on their behalf. After attempting to move their site from the second page of Google with other agencies for years, our team moved them to the first page of Google for all their products and services.
Mission
Our joint mission was to drive highly targeted organic search traffic to the Youi site by improving keyword rankings, including highly competitive search terms such as 'car insurance'.
Methodology
GMG used Enterprise SEO strategy to analyse the current infrastructure of companies within the industry occupying the front page of Google. We then cross referenced it against Youi's infrastructure to understand what was required to affect dramatic change.
Process
Our research determined that backlinks for Youi already existed, however their strength, strategy, and composition was incorrect. GMG's mission was to rectify this, in which we were successful.
"After being number one in Google for 'car insurance' for many months, I was shocked when we suddenly dropped and no longer ranked on page one. When we received the Webmaster notification from Google that we had been penalised, we knew it was serious, and spent a considerable amount of time trying to fix it. Eventually, we decided to appoint an experienced agency to rectify the issue and signed GMG on to assist with our penalty recovery. The process was quick, efficient, and we are now in a position to recover the ground we lost"
– Fabrizia Roberto
Youi Marketing Manager
Have a New Project in mind?
Talk to us