277,730Facebook Impressions
123,846 YouTube Impressions
13,229 YouTube Views
10.68% YouTube View Rate
Background
Working in conjunction with the AFL Players Association and View.com.au, GMG deployed a national media campaign to inspire homebuyers and investors along their journey.
Mission
The mission of the campaign was to build brand awareness, ultimately resulting in increased usage and access of the VIEW.com.au platform.
Methodology
We were able to achieve VIEW.com.au's goal of teaching their target audience that everyone experiences a similar journey when purchasing a property. This was accomplished through building brand affinity and awareness through relatable content that featured AFL stars and their experiences.
Process
Capturing the interest of the right audience was imperative to this campaign. To ensure we achieved this, we developed high-value customer segments of existing users, which we then utilized to develop similar audiences across social channels and YouTube.
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