Data and Analytics

Data and analytics are at the heart of everything we do at GMG. It’s how we hold ourselves accountable to constantly doing better than our best.

We’re nothing without our data.

DDQ™ stands for Data Driven Quantification – our agencies core ethos. We balance data science with business acumen which enables us to derive commercially relevant insights. First by understanding and attributing value to all digital activity it enables us to spend our time, effort and budgets more effectively resulting in higher return of investment.

Insights for continuous improvement.

Regardless of your starting point, there’s always room for improvement. DDQ means that everything we do is backed by data, allowing us to make informed decisions based on real outcomes. So we understand the true value of your digital activity and spend our time and money more effectively.

It’s just good business.

With the perfect blend of data science and business acumen, we’re able to uncover commercially relevant insights. That’s how we’re able to produce outcomes that really matter to you and your business and give you measurable ROI, time and time again.