25000 New Sign Ups To Database
2000% Increase In Conversion Rates
400% Increase In Returning Visitors
7000% Increase In Recipe Views
Working within a challenging FMCG category, CSR Sugar sought to differentiate itself from the negative stigmas of sugar in aim of creating Australia's most engaged backing community.
GMG was engaged by CSR Sugar to help drive traffic acquisition and subsequent subscriptions to Baking Nation. However, after running a significant campaign they saw little uplift in subscriptions and it became apparent that we needed to alter the entire sign up process as well as the campaign landing page.
CSR Sugar and GMG collaborated to define their customers demographically and psychographically. Coupled with quantitative analytics, we uncovered the insights required to redesign and develop CSR Sugars' campaign landing page and sign-up process.
Once the sign-up process had been re-designed and implemented, GMG began to target users based on baking 'moments' through the year. Creating an association between calendar event and baking made Baking Nation the destination for users baking moment recipes.
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