GMG transformed the digital presence of Jo Mercer’s online store using data driven strategy.
200% Increase In Revenue Year On Year
100% Year On Year Increase In Traffic
250% Increase In Google Traffic Month On Month
300% Increase In Conversion Rate
Background
Jo Mercer engaged GMG to assist with creation of a digital strategy, focusing around traffic generated from search engines, along with conversion rate optimisation for their online store.
Mission
Increase sales via the Jo Mercer online store by driving increased volumes of search engine traffic as well as optimise online store user experience to ensure the highest percentage of this traffic completed a purchase.
Methodology
GMG benchmarked traffic and conversion data from the best performing shoe websites worldwide”. A user experience was tailored for Jo Mercer based on data-driven example of performance.
Process
The research dictated the organic search strategy implemented for Jo Mercer, which was instrumental in driving an influx of relevant traffic. GMG assessed the way customers moved through the site, identifying pitfalls in the shopping process, developing a customised one-step checkout process which dramatically increased conversions.
"GMG has helped our brand go from strength to strength online and become a digital industry leader, without GMG our rapid growth online would not have been possible."
-Shanna Jones
Marketing Manager, Jo Mercer
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