Bringing wide exposure to Australia's favourite hydration remedy.
5000%Increase In Australian Traffic In Month 1 Of Digital Campaign
200% Year On Year Increase In Traffic
3000% Increase In Google Traffic Month On Month
100% Increase In
Return Visitors
Background
GMG were engaged by Hydralyte to undertake a search engine optimisation and digital media buying strategy.
Mission
To drive high volumes of Australian traffic to the Hydralyte site via multiple digital channels.
Methodology
Hydralyte and GMG worked together to define their customers by demographics/ psychographics. GMG researched and paired relevant digital channels to these customer segments and customised the message to ensure the brand message hit home.
Process
Adopting a diverse digital campaign spanning SEO, SEM, digital media buying and retargeting, GMG were able to drive an influx of new traffic to the site and then remarket content to Hydralyte customers to help keep the brand top of mind and to educate consumers on the causes & treatment of dehydration.
“GMG have provided a creative and thorough service for Hydralyte. GMG are passionate about our brand and dedicated to achieving outcomes in each campaign."
-Alannah O’Kane
Brand Manager, Hydralyte
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