Effective strategies connecting the NBL with its fans
50,000 Signups to the NBL League Pass
200% Increase In Website Traffic
300% Increase In Average Time on Site
400% Increase Above Anticipated Conversions
Background
GMG were engaged to undertake a uX and digital analytics audit and create an improved digital experience for the NBL.
Mission
GMG and the NBL identified their mission - to make the website's digital experience a best in its class within the Australian sporting market. To achieve this, GMG would increase online engagement by having users sign up to the paid subscription League Pass.
Methodology
GMG was responsible for both qualitative and quantitative research surrounding the current digital experience within the NBL website. Using a combination of stakeholder engagement and uX tools, GMG were able to identify what aspects of the digital experience were successful and which weren't.
Process
The campaign was developed based on the results obtained in the research period, achieved by implementing a split-testing campaign aimed at testing the functional and design elements of the website. The campaign resulted in a significant boost to site conversions and improved overall engagement rate.
“GMG have been a great asset, they have assisted enormously with driving more traffic to our sites as well as providing broader user experience insights from our digital platforms.”
– Ben Hall
Head of Marketing, National Basketball League
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