User Experience in the service based Industry
Developing a solid user experience for a business website can make the domain stand out and encourage user engagement in a highly competitive market place. User experience design considers the composition and the aesthetics involved with a website, but it also examines other non-visual elements like the ease of use, page load time, how information is structured and how emotionally fulfilling the web experience is for users. When all these components effectively integrate, a successful user experience is formed and online business potential is maximised.
Summary
1. Empathy
2. Defining existing customer base
3. Establishing credibility
4. Architecture of information
5. Building brand familiarity and personality