Identifying an diagnosing Google penalties
There are two different types of penalties: manual or algorithmic. Before taking action to remove a penalty, it is important to identify why the webpage has been penalised, which kind of penalty has been employed, and diagnose what needs to be done in order to get back into Google’s good books.
Summary
1. Manual penalities
2. Algorithm penalties
3. The Penguin Algorithm
4. The Panda Algorithm