Importance of retargeting for ecommerce
As many as 98% of consumers will leave a site without converting. How can marketers convince these abandoners to return to a site? Consider retargeting. The goal of retargeting’s is to pull as many of these consumers as possible back into the purchase funnel. Essentially, retargeting is a process of monitoring audience behaviour online and displaying relevant ads to these users, in the hopes it will incentivise them to return to the site and complete a purchase.
Summary
1. Retargeting for ecommerce
2. How does retargeting work?
3. Methods of retargeting
4. Retargeting practices