80% Increase In Traffic
75% Increase In Customer Lifetime Value
190% Increase In Revenue
80% Increase In Conversion Rates
Background
Hairhouse Warehouse and GMG have been partnered for nearly 4 years. Over those 4 years we have worked with the brand on many projects - most notably being machine learning performance media.
Mission
Known as a premium retailer of GHD haircare products in the Australian market for many years, Hairhouse Warehouse was under the threat of losing market-share by new competitively priced Australian and international online retailers.
Methodology
In a price driven market, we wanted to compete based on our clients superior pricing flexibility in order to maximize customer acquisition whilst also maximizing product profitably. We therefore implicated a strategy that enabled us to bid and increase our CPC (cost per click) and CPM (cost per thousand) based on competitor pricing resulting in the lowest CPA possible for each individual sale at that point in time.
Process
Our extensive category experience coupled with media buying automation enabled us to implement and optimize a campaign that would enhance our CPC and CPM based on profitability and competitor pricing.
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