GMG drive organic traffic to VoteNSW.info domain to help voters access election specific content.
1.5M Visitors in Election Month
60% From Organic Traffic
800% Increase in Forecasted SEM Traffic
90% New Visitors to Site from SEM
Background
GMG was approached by the NSW Electoral Commission to generate higher volumes of traffic to their VoteNSW website in order to increase awareness of the upcoming election.
Mission
GMG's goal was to generate more organic site visits through search engine exposure which would drive early voting, online voting, and higher attendance at voting locations on the election day.
Methodology
GMG considered the highest demand phrases used by voters and were able to align these with the VoteNSW domain. GMG was able to map internal and external assets to achieve robust exposure prior to, during, and after the election. Additionally, GMG conducted data analysis on the website's users to enable the NSW Electoral Commission to better understand the voter's priorities and online habits.
Process
GMG raised the NSW Electoral Commission's off-page reputation by developing an architecture between other high authority news websites. This boost in site's search engine ranking authority led to improved search engine rank position, thereby increasing organic traffic. A customized SEM strategy led to an increase in new visits to the site as the site outperformed other websites bidding for the same highly competitive keywords.
“In my 10 year career in digital, I have never been prouder of our agency's work than with the NSW State Election, the results are phenomenal.”
– John Vlasakakis
Digital Strategist, GMG Digital
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