Data is what drives evidence-based decision making. Data makes it easier to understand user behaviour and enable retailers to familiarise themselves with their customer’s needs, habits and how they interact with a site. Quantifying and understanding web user behaviour and what drives a purchase decision in a retailers market is vital to a brand’s online presence.
Digital is fast growing and always changing. By analysing all your data sources, GMG will give your organisation a clear picture of how well your digital assets are performing against your business goals and compared to your competitors