Why do online consumers abandon their cart at the checkout?
In order to combat shopping cart abandonment, it’s important to pin point specific reasons that customers are abandoning their online cart. Tactics can be developed to prevent abandonment before an item is added to the cart and there is also post-abandonment initiatives.
Digital is fast growing and always changing. By analysing all your data sources, GMG will give your organisation a clear picture of how well your digital assets are performing against your business goals and compared to your competitors