GMG restored visibility to Youi’s organic search results.
900% Improvement in Search Visibility
70% Improvement in Organic Traffic
60 Position Ranking Improvement in First Month
300 Position Ranking Position After Third Month
Background
GMG was approached by Youi for assistance in rectifying plaguing issues by Google for search engine ranking after several unsuccessful attempts by other agencies.
Mission
GMG aimed to resolve Google’s penalisation and improve search visibility for all relevant keywords for Youi car and home insurance.
Methodology
GMG conducted highly extensive reports around all of Youi’s past citations that had the potential to cause a negative impact on search visibility.
Process
Through performing extensive data analysis, GMG was able to shortlist and identify exact citations causing harm on Youi’s website. By using exclusive and private tools, GMG was able to determine what was required to remove the penalty thus improving positions of Youi's brand.
“After being number one in Google for ‘car insurance’ for many months, I was a shock when we suddenly dropped back and no longer ranked on page one. When we received the Webmaster notification from Google that we had been penalised, we knew it was serious, and spent a considerable amount of time trying to fix it. Eventually, we decided to appoint an experienced agency and signed GMG to assist with our penalty recovery. The process was quick, efficient, and we are now in a position to recover the ground we lost”
- Fabrizia Roberto
Youi Marketing Manager
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