GMG restored visibility to Youi’s organic search results.
70% Increase in Revenue
100% Increase in traffic
300% Increase in page views
50% Increase in average time on site
We first started working with Youi Insurance three years ago when they needed a Google penalty removed; which we successfully negotiated with Google. Then after attempting to move their site from the second page of Google for the following three years, they came back to GMG to help again.
Our joint mission was to drive highly targeted organic search traffic to the Youi site by improving keyword rankings; including highly competitive search terms such as ‘car insurance’.
GMG used Enterprise SEO strategy to analyse the current infrastructure of those occupying the front page of Google. We then cross referenced it against Youi, and their infrastructure, to understand what was required to affect dramatic change.
Our research made it abundantly clear that there had been on-page SEO performed with some backlinking. However, the strength, strategy and composition of backlinks was incorrect, which GMG set about rectifying.
“After being number one in Google for ‘car insurance’ for many months, I was a shock when we suddenly dropped back and no longer ranked on page one. When we received the Webmaster notification from Google that we had been penalised, we knew it was serious, and spent a considerable amount of time trying to fix it. Eventually, we decided to appoint an experienced agency and signed GMG to assist with our penalty recovery. The process was quick, efficient, and we are now in a position to recover the ground we lost”
– Fabrizia Roberto
Youi Marketing Manager
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