Our analysis uncovered significant opportunity to combine all of thankyou’s web assets into a single asset entity which would ultimately result in an uplift in engagement, more brand cohesion and high online revenue in addition to providing them further insight into their customers with a single customer view through web analytics. Furthermore, we worked with the Thankyou team to develop an activities schedule based on actionable insights developed from our analysis.
Background
As a social enterprise, Thankyou have one of the most authentic brand visions and stories in Australia. After conducting a significant amount of market and customer research to better understand their customers, they were lost in an ocean of data.
Mission
The mission for this project was simple and one that rung true to the authenticity of the brand; to better understand relationship of Thankyou's customers with the Thankyou.
Methodology
With such vast amounts of research and data, we knew that we needed to create areas of focus which we gained through web analytics analysis across Thankyou's various web assets.
Process
We began with a review of a significant amount of market and customer research coupled with a deep dive into the brand and various product categories. The second phase was a continuation of qualitative data analysis.
"Nick, Tyler and the team at GMG have helped us realise the potential of our data, and what it means for our brand. They undertook an extremely detailed study of our online positioning and presented relevant and actionable insights, key to driving growth for us as a brand. Above all, GMG we’re intentional about understanding our needs, our mission and aligning with our vision. They have created a great platform for learning, understanding and collaboration."
– Justine Flynn
Thankyou Co-Founder & Brand Director
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