A fairytale eCommerce story for a beloved Australian fashion retail brand.
70%Year On Year Increase In Traffic
100% Increase In Organic Traffic
150% Increase In Conversion Rate
70% Increase In Repeat Purchases
Background
GMG were engaged by Review to develop an organic search strategy for the brand.
Mission
Our mission was to drive organic search engine traffic to the Review website via sustainable search engine optimisation.
Methodology
GMG were able to reverse engineer the organic search strategies implemented by the world's prominent women's fashion retailers. These proven strategies were then implemented in the Australian market, and achieved a wide presence for both category and product level keywords for the Review brand.
Process
GMG implemented an on-page content proforma that ensured the website was correctly interpreted by search engines. GMG implemented an off-page SEO strategy by collaborating with prominent fashion bloggers to obtain sustainable and authoritative mentions in the fashion space. This established Review as an online authority in fashion retail, generating a substantial search presence.
“GMG from day one have delivered nothing but excellent results since they started their search strategy. GMG have been a major contributor to why the Review site is so successful online and have assisted us in taking our online store to the next level."
-Anna Samkova
Digital Manager, Review
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