123,846 YouTube Impressions
13,229 YouTube Views
10.68% YouTube View Rate
Working in conjunction with the AFL Players Association and realestateView.com.au, GMG deployed a national media campaign to inspire homebuyers and investors along their journey.
The mission of the campaign was build brand awareness and cut-through ultimately resulting in increased usage and access of the realestateVIEW.com.au real-estate listing platform
As the industry challenger brand, realestateVIEW.com.au wanted their target audiences to how them that; regardless of who you are or where you’re from, we all go through a similar journey when buying a property and subsequently creating brand affinity and awareness through a series of relatable content featuring AFL stars and their experiences.
We wanted to ensure that we were capturing the interest of the right audiences for the campaign which is why we started with developing high-valued customer segments of existing users/customers, which were then used to develop look-a-like audience across social and YouTube.
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