55% Increase In Traffic
65% Increase In Customer Lifetime Value
120% Increase In Revenue
60% Increase In Conversion Rates
Working along-side a channel partner, GMG had been working with Caterpillar for number of months when we presented an opportunity to further develop and build a digital relationship with their target market and take a leadership position in social media for power energy systems.
With no real dominant player within social we set out to create a social leader in energy power systems in Australia. We wanted to socially enable Caterpillar to engage with, and educate a target market that was is historically difficult to capture in a digital context. We also saw an opportunity to leverage social as a point of risk mitigation if we were successful in building an engaged community.
Prior to GMG being appointed as Caterpillars’ Social partner, social engagement and content had been reactive and sporadic. Caterpillar needed a strategic framework and clear objectives for their social channel. To effectively communicate and engage with their audience, we first had to understand them and their journey. Leveraging existing qualitative research, we designed numerous user journeys and specifically looked at the role of social channels; which provided us with a data-driven content strategy. GMG defined Caterpillars tone by running a series of workshops, which enabled the GMG Social and Content team to operate as an extension of the Caterpillar team with complete authenticity.
Leveraging socially lead content we execute a data-driven content strategy through social. Each piece of content is held accountable to specific set of metrics which then, coupled with additional insights, inform our next piece of content and corresponding community engagement.
Have a New Project in mind?
Talk to us